By Sue Seboda, Dental Part 19
During my own dental saga, I began to notice a good number of women in my age group considering Invisalign. Let’s call us the over 50 gals. A friend of mine, who had just started Invisalign, wondered aloud if they were coming after us. Yup, I reckon they are. 
It’s not just us. Align, the company who owns the Invisalign system, is on the hunt for market share wherever they can find it and doing a brilliant job. They are a billion dollar a year public company with approximately 80% of the clear aligner market. They have a big bottom line to feed and shareholders to keep happy. Absolutely nothing wrong with that. But there can be unintended consequences if a company’s emphasis is weighted more heavily on the bottom line and less on the ultimate end user, the patient. And if that is the case with Align, the patient must be vigilant.
Align markets directly to the end user (patients) and the providers (dentists and orthodontists). Very smart. Build demand from the bottom up especially in a dental industry that is probably slow to change. They market to teens and their moms. Good idea. They have simplified orthodontics so dentists with minimal training can handle patient cases. Also very smart. This increases the number of providers which will ultimately increase the number of end users, fattening up that bottom line nicely. Therein lies the rub. And why patients in general and the over 50 gals in particular need to be careful. Let’s dig in.
On https://www.invisalign.com, plug-in your own zip to find a doctor. I did this using a 5 mile radius and came up with 29 providers, 22 of which were dentists and 7 orthodontists. Interesting… Note there is a rating system from VIP down to bronze based on the number of Invisalign cases each provider has handled. The more cases, the higher and more visible the provider. Great information for the public, right? Yeesss, but… Also providers pay Align a lab fee for each Invisalign patient. The more patients, the lower the fee. Sounds logical? Yeesss, but… Also Align has attempted to set quotas for providers but so far has failed I believe. Hmmm… Because we humans are incentive driven to the max, these incentives do wonders for Align’s bottom line.
You know what is coming. The potential downside for patients:
- Incentives may encourage general dentists with only a superficial understanding of orthodontics to manage Invisalign cases that should be referred to an orthodontist.
- To get numbers up, providers will tap into undersold markets such as us over 50 gals. This is fine with a provider who understands the complexities of orthodontics at this age. It could be disastrous otherwise.
- Incentives may also result in a provider recommending Invisalign when another orthodontic appliance may be more appropriate.
- Providers with little experience may be unable to properly navigate the side effects of Invisalign.
Stay with me a bit more, especially the over 50 gals. I am all in favor of orthodontics and Invisalign at any age. And, yes, there are general dentists who have an in-depth knowledge of orthodontics. But as compartmentalized as the dental field is, I seriously question whether the typical general dentist falls into this category. So what’s my problem with hiring any ole dentist to manage your orthodontics? It’s simple, SHIT HAPPENS. As we discovered, moving teeth can be an unpredictable business. I want a top notch orthodontist and periodontist who know a lot about tooth movement, bone loss and a healthy bite to AVOID shit happening and who know what to do when it does (it will).









I love mineral baths and was delighted to discover this journey would include hours of soaking time. The hotel is pleasing, in a gorgeous setting, comfortable and well off the American tourist route so prices are quite moderate.
It is a good thing the wine has a lower alcohol content because happy hour starts at the normal time but dinner is very late, typically already in bed late. The second day I joined a couple of Susan’s friends and Susan for a hair appointment in the nearby small town of Oliveto. We had lunch in a lovely spot and because I was starving and had no idea when my next meal would be, ordered the carne mista without any consideration of how it would actually get into my stomach.
Friday the bride and groom took the group to a gorgeous winery. I loved every second of this trip including the bus ride with wheels a foot from the cliff. We wine tasted to our hearts content while enjoying stunning views and noshing on cured meats and cheeses.
I desperately wanted to load my plate but good manners dictated otherwise . We returned to the hotel late afternoon and met on the gorgeous patio for yes more wine and yet another superb sunset. New friends invited me to join them at a nearby seafood restaurant and we arrived at 9:30. The restaurant was empty so I assumed perhaps not everyone eats late but to our amazement the place was full by 10:30.



Maybe I wasn’t so great after all. Worse, she crouched down just before impact. I yelled don’t bend down but it was too late, she came in fast and low. I was propelled into the air, landed flat out leaving my skis exactly where they were. What a great photo that would have been.
So I am attempting to force the tray on my lower teeth and my finger slips and digs into my tender, Frankenstein gums. Yes, the F bomb came out of my mouth, vigorously you might say. It was not my finest moment. Of course I stood in the no longer serene room and apologized to all the young moms.
Soooo, let’s get to the question you have been dying to ask. How do you look after surgery? Not bad at first but the swelling kicked in on Wednesday and peaked Friday.
Fair warning, these photos do not grasp the extent of the swelling but perhaps this story will paint an accurate picture. Earl was away for the weekend and when he returned on Sunday the swelling was almost gone.
He duly noted that and then told me that I had looked like an old lady who lost her teeth. Hot.
Peak blackness was Sunday but those babies lingered through the following weekend. Come up with a good story. People either stare or ask. I like the “askers”. What I needed was some black lipstick to complete the look but alas my black lipstick was in Key West where such things are needed.
braces/invisalign by more than half. The first selfie above was the day after surgery, the second was 3 days after and the selfie with the zombie base makeup was at 6 days. And for comparison, the nonselfie photo was taken just before all this started. My vanity demanded inclusion of a normal photo.
Advance planning on the food front is essential especially for those who clock in multiple hours a day snacking and dining. The periodontist will recommend soft food. Pull the long ignored vitamix out of the closet unless you find days of yogurt and protein shakes satisfying. I started with foods like soups; blended vegetables with almond milk and protein powder; yogurt with hemp, peanut butter, fruit and walnuts.
But before long I got really hungry. Drastic measures were called for and I did something that just feels wrong. I added meat to the blender. Cook a sweet potato, sauté shiitake mushrooms with a bit of ginger and put all this in the blender with flavored bone broth, a good source of protein. Add chicken, hit blend and do not look at the mess that is created.
By the fifth day, I was ready to sauté veges with eggs, lots of eggs. It was wonderful. And yes, there was also ice cream.